This is especially true for Yellow Pages and Golden Pages. You can spot a small business at 100 paces in these publications, because they all follow the standard template. This template places the company logo at the top of the ad. And this is despite the fact that every creative advertiser knows that to create a successful ad, the logo and the call to action should be positioned at the bottom. Why should this be true for all other forms of advertising apart from yellow and golden pages?
Now I am not cynical, but could it be that this is a great formula for the good sales people of these publications to encourage you to buy bigger, colour and white knockout to differentiate yourself?
Of course there is another way. Savvy marketing people like me simply give you a new combination that follows the tried and trusted AIDA:
- Attention
- Interest
- Desire
- Action
To really stand out on the page, simply use reverse block. White or yellow text on a black background really stands out!
Now add in up to 5 key points and perhaps an offer. To add an offer will make you very different. When was the last time you saw an offer in Yellow or Golden pages?
Finish the ad with your logo and contact details at the bottom. Just using this template, you will definately stand out from the crowd. Simple, cost effective and far cheaper than increasing your ad or going full colour!
For more simple and cost effective ways to differentiate yourself, stand out from the crowd and to make your marketing money go further, call us on 08450 757 756.
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