Recently I have been talking to a number of my clients about social networking and without fail they have been extremely cautious about "on-line" part of this. There is a genuine fear amongst many small business owners about exposing themselves on-line for the world to see - a fear that they will be somehow rediculed.
A website is seen as safe, because it is a "known quantity" mainly because a web company has generally held them by the hand. However anything vaguelly viral, social or blog orientated is seen to be dangerous.
I'll place a small bet with you today. In 5 years time, blogging, social networking and viral marketing will be the norm. Already email marketing is seen to be a standard small business tool and people are less scared about "spamming" their prospects as they become more accustomed to it.
Such is the pace of technical change that before long the sophisticated tools to communicate with millions will be in the hands of business owners who will see this as the norm. The question is simply how long it will take?
Nicki Bury ...www.hayburymarketing.com
Subscribe To Blog
Posts
Comments