Statistics show that approximately 78% of people trust peer recommendations, were only 14% trust advertising. Social media therefore has a crucial role in marketing, as it incorporates and relies on both consumer testimonials and interaction. However social media platforms can be time consuming as a page can take weeks, if not months, to gather momentum.
When planning to incorporate your social media platform with your marketing strategy, you should consider the following points:
- Start with the end goal in mind – When deciding to implement social media into you MUST determine your marketing strategy objectives before you start. These can range from creating brand awareness to CRM. You must develop strategies and implement them to reach your end organisational goal.
- Target Market? – Having determined your organisational goals. The next step is to determine your target market. Through establishing the best marketing tools you can utilise to reach them, (whether that is through one technique or a combination,) which incorporates social media can give organisations the power to reach a specific niche market.
- Social Media in the marketing mix – Having reached your target market via social networking sites, the big challenge is to develop techniques to establish and maintain relationships with your audience that reflect your offline marketing efforts.
Where many users focus on broadcasting their messages to anyone and everyone, we believe that it’s essential that you develop strategies to create authenticity, engagement and consistency on your social media platforms. After all, anyone can broadcast a message, but the real art to social media is being social and building relationships that will eventually be strong enough to develop into personal and business relationships offline.
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