I understand that this economic climate is tough for a lot of businesses. I see evidence of it everyday, but I also think there are many business owners who are scared to take that leap of faith to take their business to the next level.
Indeed, this was me for a while. I was happy and content with the level of business that I had and to be honest there was no need for me to change things. However there was this nagging at the back of my mind about what I could do if I would only just do it. I have the same question for those of you who are stuck in a rut.
If like many you are terrified of Social Media, you firstly don't know what to write and secondly, there is always the fear that you will spend time on a strategy that will in the end generate zero return and that has turned out to be a fad. Others are dismissive about marketing as a whole, especially advertising as it hasn't worked for them in the past. But the past is the past and my question is a little more fundamental than that.
What is the risk of standing still?
I was talking to a company last month who were best of breed but who had not embraced change to the extent that they needed to within their sector. The effects have been catastrophic and they need to move fast to gain any foothold back into their market.
What are you doing to ensure you stay one step ahead in the game of business? How can you stand out from the crowd and ensure that you are recognised for what you do and that you do it well?
I feel some homework coming on for you. Any questions, feel free to call, email or send a smoke signal...
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