Here is the second key reason why a small business fails to punch above their weight is that the Business phone is not answered or goes to an answer machine.
Statistics show that 80% of callers will not leave an answerphone message. If this is the case, why would you use the biggest sales prevention device on your juicy new prospects?
In this digital age any phone can be forwarded to another phone which can be answered appropriately. However even when phones are forwarded, often a message such as “This call is being diverted. Please hold the line whilst we try to connect you…” is played! If there is one sure fire way to tell everyone who calls you that you’re a small business, that is it!
Others forward to their mobile and then answer hello whilst in the middle of the supermarket, windy street or on the motorway. Either way, kerbam – we all instantly know how big your company is.
Really! When you have the option to divert your phone to a virtual office or telephone answering service, from as little as £25 per month, probably as much as you spend on your speciality coffees a month (and I know how much that can be as a self confessed coffee addict!), why would you not invest it in keeping your customers?
Image courtesy of Digitalart
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