In this climate, we need to get back to basics and
relearn how to sell. In the 1980’s we didn’t have email to hide behind. We didn’t
have sophisticated web analytics to tell us when someone had visited our
online materials – indeed, very few companies even had a website!
For any one of us that have
recently watched an old episode of The Professionals or The Sweeney - The thought
of running to a phone box to make a call, to send a fax ora telex seems
ludicrous, but in those days 'Life' was all so much more 'manual'.
These days small businesses just send an email or text, hoping someone will bite, but inevitably we're disappointed with the response and blame marketing that just doesn't work.
For small businesses, the big question is - has our approach to sales and marketing become too passive?
Mobile phone usage statistics show that call rates are dropping whilst the number of text messages sent per person is growing exponentially. We no longer talk to each other - expecting to interact with our customers via electronic messages...such as this one!
As you are reading this message - I'm going to challenge you to pick up the phone and join us for a webinar.
In an interview with Paul Hanna, Sales and Marketing
Director for Traction Business Solutions, we will discuss how you can create a
fresh approach to sales and what the 1980’s can teach you about salling –
even if you weren't born by then!
Join us for a one hour webinar, focused on “Making your
life in sales easier.”
Book your place now by simply visiting www.salestraction.info/events
We look forward to welcoming you.
Best wishes
Nicki
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